Reputation management, as per traditional dictionary definition has been the exercise of public relations side of a Brand to control impression that it’s target customer groups (should) have of it. Direct indicator of your reputation management exercise has always been sales figures and any unusual drop in chart should warrant Read more
With the likes of Facebook boasting close to 1.6 billion users every month, social media platforms are the barometers of public opinion today – as well as the medium through which new public preerences are formed. The social conversation may take in what people are saying about your brand and Read more
Ever heard of someone who was fired for inappropriate comments about his organization on facebook or shopping picture they posted on instagram while being on sick leave? Or maybe how just a casual tweet about that female colleague over Twitter resulted in HR review. Though these are true stories, chances Read more